Deductive Conversion Audit.

Through quantitative and qualitative research methods, uncover actionable insights to optimise the conversion funnel

To create a strong hypothesis, deductive research is required to ensure we have a clear perception of the customer journey and behaviours on the website

Utilising both quantitative and qualitative datasets for a holistic view of user behaviour

Our team uses quantitative data to uncover information about your customers, such as channel, device/browser usage, and what pages they are visiting.

Qualitative data helps us understand why customers behave in certain ways on your site and why the customer journey may be failing.

Benefits of Deductive Analysis

Our CRO experts know deductive research inside and out. When you work with Resolution, you’ll enjoy the following benefits:
Build a hypothesis in order to set up successful A/B/n and multivariate testing experiments
Discover where your website design and content are failing and take action to improve them
Leverage deductive research to make key changes to your site that increase conversions and sales
Truly understand the customer journey and user behaviour on your website and cater accordingly
Reduce drop out rates in your sales funnel by discovering what’s going wrong
Increase return visitors by transforming the customer journey in all the right places

Our Deductive Research Capabilities

In order to reach a strong hypothesis that will generate results, quantitative and qualitative research must be conducted effectively.
Quantitative Analysis

Quantitative Analysis

  • Web analytics
  • Landing and exit pages
  • Conversion funnels
  • Reverse goal path
  • Heat mapping
  • Page speed
  • Propensity
  • Channel
  • Segmentation

Talk to our CRO specialists

Our specialist deductive research is the entry to effective testing.
  • Call
  • Email
  • Message

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Approach to Deductive Research

Delivering remarkable results
01

Understand Objectives

Before undertaking any research, we need to understand your product and business objectives. We then develop KPIs that inform our research and hypothesis building.
02

Benchmarking and Baselines

By looking at the baseline conversion rates, we uncover opportunities to examine in more detail. Combining this with industry benchmarking gives us a rounded view of success.
03

Funnel Visualisation

Using analytics, we visualise the customer journey, particularly at a macro conversion level, to identify where users are dropping out of the funnel journeys, to inform test planning.
04

Heat mapping/Session Recording

Allows us to navigate the aspects of the funnel that are underperforming and highlighting page-level insights. For example, is the page too long or is a certain CTA not working hard enough?
05

Qualitative Analysis

To bolster our quantitative datasets, we overlay other data streams, such as surveying and usability testing, to give us more insight into your customers and how they convert.
06

Forming a Hypothesis

With combined datasets in hand, our conversion specialists uncover key insights and develop hypotheses to improve the customer experience, output as a prioritised, testing flight plan.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of digital marketing services, including CRO, A/B/n and Multivariate Testing, Deductive Conversion Audit, Personalisation, Symmetric Messaging.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

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