A lot has happened since 2019. The global pandemic changed our world, and we are seeing evidence of this change in eCommerce.
The eCommerce market in Australia alone is projected to reach US$35bn by 2025. As the growth in online sales continues to rise, aligning your eCommerce strategy to take advantage of this trajectory has never been more important.
The Marketer's Guide to eCommerce will bring you up to date with the changing landscape, and offer fresh ideas for brands to leverage the eCommerce boom and succeed.
Retailer media continues to shake up the media landscape, as retailer media investments are forecast to increase by 50-100% in 2023 alone, which has implications for all other media channels.
We took a deep dive into where the market is heading next and what these implications for brands and the broader market look like, with our friends over at Coles and Mi3.
If your marketing strategy is not aligned with this new trajectory, you will fall behind.
The Marketer's Guide to eCommerce covers:
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015
Level 6, 650 Chapel Street
South Yarra, VIC, 3141