We are inviting you to our Google Analytics 4 (GA4) Advanced Analytics Course, which will get your teams up to speed with GA4, the new version of Google Analytics. Universal Analytics will stop collecting data on 1 July 2023, which means your teams need to be familiar with the new platform now.
This training course will empower your teams to use GA4 and start leveraging the powerful analytics tools and reporting available in this platform.
It will be a live event hosted by our Google Analytics experts and will include a live Q&A throughout the day.
• Introduction to GA4
• Advanced Reporting and Insights
• Powering Marketing Decisions & Activation into Google Marketing Platform Advertising
• Building and Targeting Audiences
• Attribution Modelling and Comparisons
We encourage all digital marketers who use Google Analytics to join this training session, including: digital marketing specialists, account managers, agencies, whole teams and internal account teams.
Resolution Digital is an award-winning full service digital agency. We have been a Google Certified Analytics Partner since 2013 and have been providing training since 2007. For over 14 years, we have delivered remarkable results for hundreds of clients large and small, by tailoring our services to each client's unique needs.
• Introduction to GA4 & Considerations
• Universal Analytics vs GA4
• Web and app tracking
• Marketing, campaign and performance reporting
• Event-scoped vs user-scoped custom dimensions
• Debugging and analysis
• Using Google Analytics Reports with your data
• Audience Behaviour & Acquisition reports deep-dive
• Integrating into the Google Marketing Platform - Ads/Data
• Activating and reporting audience insights
• Best-practice Marketing campaign and UTM tracking
• Reporting for optimisation
• Attribution modelling
• Constructing actionable reports
• GA4 enhanced measurement overview
• Using best practice tips and tricks
Omnicom Media Group (OMG ANZ) has launched TRKKN as its dedicated Google Marketing Platform and Google Cloud Platform consultancy in Australia and New Zealand.
TRKKN is a leading Google Marketing Platform (GMP) and Google Cloud Platform (GCP) Partner in Europe and will now provide sales and consultancy for the entire GMP and GCP suite, including Machine Learning, Artificial Intelligence, Automation and Privacy solutions built on Google Cloud as Resolution Digital's specialised partner.
We have got you covered.
Simply register your interest to stay in the know about our upcoming GA4 training courses. We also offer bespoke training courses, unique to your team's needs.
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015
Level 6, 650 Chapel Street
South Yarra, VIC, 3141