Digital Experience Platform (DXP) Series Insights & News.

Choosing Sitecore as your DXP

16 June 2022 5 min read Development, Technology
Considering a digital experience platform (DXP) for your business? Let’s deep dive into the Sitecore platform.

As one of the leading and most well-known digital experience platforms (DXP), we know you’re wondering if Sitecore could be the right one for your business. Sometimes it’s hard sifting through all the information out there. Especially if you’re also researching other options to see if they’d be a better fit. The team at Resolution is full of DXP development experts, so we’ve collected our knowledge and insights to share with you.

If you want to know if Sitecore is the DXP you should choose, we’ve done the heavy lifting for you. We’ll go through all the key features, as well as look at two other major players, Kentico Xperience and Optimizely, to see how they stack up.

What is Sitecore?

Sitecore first hit the scene as a CMS back in 2001 and has since become a worldwide leader as a digital experience platform. Packed full of features and the chosen DXP for many large commercial websites, it’s pretty hard to overlook Sitecore when you’re looking for the right fit for your business.


Key Features and Benefits of Sitecore

Sitecore is famous for having a seemingly endless supply of features, and is a combination of four products that work together: Experience Platform, Experience Commerce, Experience Manager, and Content Hub. We’re going to take you through some of the most important features from all four here:


●    Content management:

○    Best practice templates empower content and marketing teams to create new pages without developer involvement

○    Multi-site and multilingual content management

○    Intelligent workflow management that maintains consistency of brand across multiple teams and channels

○    Accelerated page builds with headless development options


●    Digital marketing:

○    Content, full page, or total experience A/B and multivariate testing that allows you to run multiple tests from one location

○    Create and deploy marketing campaigns, personas, and goals from the Marketing Control Panel

○    Data-driven personalisation designed to provide individual experiences as the default

○    AI-driven interaction optimisation at every touchpoint


●    Digital commerce:

○    Create your own commerce processes and solutions with API-first OrderCloud

○    Multi-supplier, inventory, and fulfilment management

○    Support B2B and B2C experiences across multiple channels from one platform

○    Cloud-based, automated scaling capability for when your business grows


●    Data and insights:

○    Use rich data to create deeper customer segments for personalised experiences

○    Anonymous to known interaction data tracks anonymous visits until they become a known contact in your system

○    Complete interaction history of every customer allows you to tailor individual experiences

○    AI-driven content delivery and personalisation recommendations

○    Deeper insights with an advanced analytics suite


Sitecore vs. Optimizely vs. Kentico Xperience: What’s the Difference?

As three leading platforms, basically all the core things you’ll want from your DXP will be included in Sitecore, Optimizely, and Kentico Xperience. However, there are some key functions that some perform better than others and may make one of these a more suitable fit for your business. As experts in digital marketing technology, we’re well placed to share our comparisons with you.


Framework

Both Sitecore and Kentico Xperience use the ASP.NET framework, while Optimizely has recently migrated to .NET 5. The framework doesn’t affect the features or functionality of the platform, it’s only something to consider if it’s a limitation on your development team.

Features

All three DXPs offer a wide range of features, however, Sitecore is known for having features that are more comprehensive than alternatives. Deeper reporting and segmentation features and much more advanced commerce capabilities are what you can expect with Sitecore.

Configuration

Sitecore is a beast of a DXP, and can be a challenge for businesses with non-technical teams is that configuration, set up, and ongoing usability can be much more complex than Kentico Xperience or Optimizely, which offer more streamlined, out-of-the-box platforms.

Usability

In line with the above, though offering more advanced features, Sitecore can be much more difficult for non-technical teams to operate. As a result, more developer involvement is required and could slow down marketing campaigns and other functions that content and marketing teams typically run. Kentico Xperience and Optimizely are better known for usability and provide more control to marketing teams.

Optimisation

While all three platforms offer AI-driven recommendations and data-led insights, Optimizely deserves a special mention for their focus on optimisation and testing. If you plan to make big changes to your site, it’s something to consider. But the A/B and multivariate testing capabilities offered by Sitecore and Kentico Xperience are definitely up to scratch too.

Pricing

Sitecores’s pricing structure is divided into three tiers: Standard, Corporate and Enterprise. This pricing structure does not include Content Hub which is sold separately. If you want to customise your package with headless CMS or Email Experience Manager these will cost extra, but some addons are included in the Enterprise tier.


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