Prepare for the future of Google Analytics.

28 April 2022 min Analytics & Data

The Universal Analytics sunset date is fast approaching. Now is the time to make the switch from Universal Analytics to Google Analytics 4 (GA4).

Make the most of your metrics before it's too late. Universal Analytics will be sunsetted on 30 June 2023, and Universal Analytics 360 on 30 September 2023. 

While the data from these platforms will be available for just under 18 months, the sooner you prepare for the future of analytics, the better. Especially to benefit from the historical data you will have, to compare year-on-year data trends. 

The Marketer’s Guide to GA4 is here to help you make sense of the next step in Google Analytics, which covers:

  • What is GA4?
  • How does it differ from Universal Analytics?
  • What are the advantages of GA4?
  • The next steps you need to take to implement and optimise GA4.

Stay ahead of the curve

We know that GA4 is a huge and powerful product, and most marketers aren’t making the most of its analytics tools and reporting features.

Get in touch with our team who can support your switch to GA4 today.

Learn more about our services

Are you ready to leverage the power of GA4?

Insights & News

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Why now is the time to move to Google Analytics 4 (GA4)

Google Analytics 4, or GA4, is Google’s most ambitious analytics platform yet. We’re going to take you through what’s new in GA4, how it differs from what you’re used to, and why now is the time to make the switch.
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How can marketers capitalise on the switch to Google Analytics 4 (GA4)

GA4 is the brand-new data analytics tool that uses AI and machine learning to collect data and produce insights.
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Google Analytics 4 (GA4) Advanced Training Insights Course 2022 - Wrap Up

GA4 Advanced Advanced Training Insights course 2022 is designed to educate and empower teams to make the switch and start leveraging this powerful analytics platform.

Stay informed with our latest insights & news

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