The Universal Analytics sunset date is fast approaching. Now is the time to make the switch from Universal Analytics to Google Analytics 4 (GA4).
Make the most of your metrics before it's too late. Universal Analytics will be sunsetted on 30 June 2023, and Universal Analytics 360 on 30 September 2023.
While the data from these platforms will be available for just under 18 months, the sooner you prepare for the future of analytics, the better. Especially to benefit from the historical data you will have, to compare year-on-year data trends.
The Marketer’s Guide to GA4 is here to help you make sense of the next step in Google Analytics, which covers:
- What is GA4?
- How does it differ from Universal Analytics?
- What are the advantages of GA4?
- The next steps you need to take to implement and optimise GA4.