Conversion Rate Optimisation Strategy
Developing a structured plan for the ongoing analysis, formation of hypothesis and testing that empowers meaningful evolution of your digital properties.
CRO User Journey & Path Analysis
Assessing the consumer journey and the steps each user must take to convert is essential in determining areas of focus.
CRO Heatmapping & Eye Tracking
We work with the leading technologies to ensure that the insights we deliver are sound, based on real people’s needs and, as a result, provide excellent returns.
CRO User Testing
We facilitate user testing both locally and abroad to ensure that new and existing customer interfaces work as effectively as possible.
One-to-One Engagement and Optimisation
We believe that chat should be a substantial component of any digital outpost and work to identify the best way of integrating chat in your customers’ buying experience.
Multivariate or A/B testing is a proven means of testing optimisations, both in live and production environments and across the website, email and chat solutions.
Let's start something:
A command centre with multiple screens to monitor marketing performance in real-time.
The outcome? Improved reactivity is leading to faster customer response and ROI.
API Integration and Development
We develop data transformation rules as required to deliver the data in the expected format for the client. The transformation results in time savings as the data no longer needs to be manually pulled or transformed.
Data Feed Automation
The ability for clients to receive a feed of their media and creative activity for internal reporting or modelling purposes.
This modelling provides brands with a comprehensive understanding of customer behaviour, their choice of media and selection of products. It speeds up the velocity to make rational decisions, and all levels of seniority can utilise the insights.