Branding Strategy | Resolution Digital Australia

Brand strategy with a digital twist

Our branding capabilities extend to how the brand comes to life across digital landscapes. We take care of everything from search and ads, to bespoke interactive experiences.

Take on a brand strategy for the digital age

We aid clients in building digitally empowered brand experiences that consumers love. By adopting key principles of behavioural economics, along with data from a range of sources, our brand strategies result in increased relevance amongst audiences.

Benefits of Branding Strategy

A cohesive and powerful brand strategy needs to thrive online as well as offline. The Resolution team know how to take your digital brand strategy to the next level. Here are some of the benefits you’ll enjoy when you work with us:

We leverage best practice and behavioural psychology to establish brand love

Form lasting consumer connections by employing brand persona research

Gain and build brand trust by understanding what your customers need

Expand your market share by truly thriving across the entire digital landscape

Increase brand relevance with full coverage across organic and paid media

Drive traffic with the implementation of expert digital brand indexation

Our Branding Strategy Capabilities

Our modern approach to brand building ensures that you have the mix of name, colour, and brand mnemonics defined, but also goes beyond this to ensure that your brand’s positioning online is maximised.

When you work with us, we include everything you’ll need for a complete brand strategy that thrives in the digital environment:

Defining Strategy & Purpose

Brand and consumer relationship defined
Consumer-aligned brand purpose
Core brand values mapped
Brand persona workshops

Brand Building

Digital brand indexation
Digital brand experience mapped
Digital brand look defined
Digital style guides

Growth & Performance

NPS and CES metrics
Advanced sentiment measures
Detailed, functional analytics configuration
Ongoing reporting and expert insights

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Our Branding Strategy team is here to assist you overcome your business challenges.

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Approach to Branding Strategy

that delivers Remarkable Results.

Brand Discovery

We run a discovery of how the brand currently sits online and collate research and insights relating to your category and competitors. Here we consider key brand-related metrics that include sentiment and customer effort metrics

Dissect

We work with client teams and, where necessary, existing customer and prospective consumers to determine gaps and opportunities for the brand. This consultative process often includes brand persona workshops.

Brand Strategy Planning

We form a strategic plan for the brand’s positioning and purpose that goes beyond standard brand assets to include digital considerations. This includes brand organic indexation and digital style guides.

Brand Strategy Performance and Optimisation

We identify key brand performance indicators and incorporate these into a measurement and optimisation framework that ensures your brand evolves. Our brand tracking extends beyond classic NPS and CES type measures to include brand intent and engagement metrics across digital platforms like Google, Facebook, review sites, and other relevant platforms.

Related Services

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM , Customer Experience, Content Strategy, Customer Journey, eCommerce, Business Development, Branding, Strategic Workshops, First Party Data and Audience Segmentation.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Why choose us?

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