Branding Strategy.

Brand strategy with a digital twist

Our branding capabilities extend to how the brand comes to life across digital landscapes. We take care of everything from search and ads, to bespoke interactive experiences.

Take on a brand strategy for the digital age

We aid clients in building digitally empowered brand experiences that consumers love. By adopting key principles of behavioural economics, along with data from a range of sources, our brand strategies result in increased relevance amongst audiences. 

Benefits of Branding Strategy

A cohesive and powerful brand strategy needs to thrive online as well as offline. The Resolution team know how to take your digital brand strategy to the next level. Here are some of the benefits you’ll enjoy when you work with us:
We leverage best practice and behavioural psychology to establish brand love
Form lasting consumer connections by employing brand persona research
Gain and build brand trust by understanding what your customers need
Expand your market share by truly thriving across the entire digital landscape
Increase brand relevance with full coverage across organic and paid media
Drive traffic with the implementation of expert digital brand indexation

Our Branding Strategy Capabilities

Our modern approach to brand building ensures that you have the mix of name, colour, and brand mnemonics defined, but also goes beyond this to ensure that your brand’s positioning online is maximised.

When you work with us, we include everything you’ll need for a complete brand strategy that thrives in the digital environment:

Defining Strategy & Purpose

Defining Strategy & Purpose

  • Brand and consumer relationship defined
  • Consumer-aligned brand purpose
  • Core brand values mapped
  • Brand persona workshops
Brand Building

Brand Building

  • Digital brand indexation
  • Digital brand experience mapped
  • Digital brand look defined
  • Digital style guides
Growth & Performance

Growth & Performance

  • NPS and CES metrics
  • Advanced sentiment measures
  • Detailed, functional analytics configuration
  • Ongoing reporting and expert insights

Talk to our branding strategy experts

Our Branding Strategy team is here to assist you overcome your business challenges.
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Approach to Branding Strategy

that delivers Remarkable Results.

Brand Discovery

We run a discovery of how the brand currently sits online and collate research and insights relating to your category and competitors. Here we consider key brand-related metrics that include sentiment and customer effort metrics


We work with client teams and, where necessary, existing customer and prospective consumers to determine gaps and opportunities for the brand. This consultative process often includes brand persona workshops.

Brand Strategy Planning

We form a strategic plan for the brand’s positioning and purpose that goes beyond standard brand assets to include digital considerations. This includes brand organic indexation and digital style guides.

Brand Strategy Performance and Optimisation

We identify key brand performance indicators and incorporate these into a measurement and optimisation framework that ensures your brand evolves. Our brand tracking extends beyond classic NPS and CES type measures to include brand intent and engagement metrics across digital platforms like Google, Facebook, review sites, and other relevant platforms.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM Customer ExperienceContent StrategyCustomer JourneyeCommerce, Business Development, Branding, Strategic Workshops, First Party Data and Audience Segmentation.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

Analytics & Data

Resolution Digital's Viral LG Campaign Tops TikTok Award for Best Campaign

Resolution Digital has danced to the top and crowned the winner of Best Campaign at the OMG TikTok Awards.
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Analytics & Data

Data and Measurement for Digital Marketing in 2022

What digital marketing data science trends do you need to know for 2022? Gavin Lockhart sat down with B&T to forecast the year ahead.
Read more

Double accolades for Resolution's Data and Tech team

The two award wins at the Google Partner Awards Ceremony make the Resolution Data and Tech team the Most Awarded Google Marketing Partner for 2021.
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Is your Branding Strategy helping you achieve Remarkable Results?