Resolution Digital First-Party Data Strategy }

First-Party Data Strategy.

Engage consumers efficiently and prepare for increased privacy concerns impacting ad targeting with a thorough first-party data strategy

As data and privacy concerns continue to impact the ways in which marketers can use first party data to efficiently reach and engage audiences it is becoming more and more essential that marketers have first-party data that they can activate against.
 
We help determine the specific datasets required to create rich profiles of users along with the plans to acquire this data so that your marketing can become hyperefficient.

Resolution Digital wins B&T Award for Best Digital Services 2023

We won the Best Digital Services Award for the second consecutive year. The win is a testament to the incredible work that our Resos deliver for our clients across all aspects of digital creative, design, optimisation, measurement, and media.

Resolution Digital wins B&T Best Digital Services 2023

Benefits of First-Party Data Strategy

Deliver more contextually relevant experiences
Develop deeper insights based on more rich consumer profiles
Form strategic plan on how to use first-party data across your outreach efforts
Know exactly what data to acquire from consumers
Overcome targeting issues that arise from heightened privacy and data concerns as well as more world gardens
Save money by using data more efficiently across paid media

Our First Party Data Strategy Capabilities

Data set / data-field determination

  • Determination of the data sets required to create useful user profiles
  • Determination of user profile data from essential first-party data to enriched profile data

First-party data activation

  • Data-led user journey media target planning to implementation
  • Identification and matching across media channels and walled gardens

On-boarding and progressive profiling

  • Prioritisation of first-party data acquisition order
  • Progressive profiling flow mapping

Talk to our experienced digital strategists.

Our experienced digital experts are here to assist you overcome your business challenges.
  • Call
  • Email
  • Message

Talk to our digital marketing experts today!

Get digital marketing insights in your inbox

Sign up to receive informative digital marketing insights in your inbox

Resolution Digital have been a collaborative partner since day, they listened to our businesses challenges and gave realistic timeframes for delivering results  Resolution are continuously coming to us with recommendations on how to improve what we are currently doing and helping us plan our future Martech and data strategy.

Cris Gillespie, HTI Group Customer Experience & Marketing Manager, NTI

Approach to First-Party Data Strategy

that delivers Remarkable Results.
01

First-party data discovery

We run a first-party data discovery including an audit and assessment of existing first-party data and the user thereof.

people doing research and audit
02

First-party data determination

We determine the data required to form basic through to enriched user profiles that empower the delivery of remarkable user experiences.

wireframing user journey
03

Data acquisition strategy

We plan the optimal means of acquiring first-party data from users through progressive profiling, along with means of keeping first-party data current.

Data acqusition person loking at statistics
04

First-party data activation

We plot the optimal means of identity matching across media channels to ensure that first-party data is used to make media spend deliver remarkable ROI.

person looking at the graphs in the paper

A Remarkable Agency

Remarkable Results

Frequently Asked Questions

First-party data focuses on the information that a company collects directly from its customers, such as purchase history, interaction with the website, and customer feedback. This data allows for personalised marketing and better customer insights.
First-party data is important to marketers because it offers direct insights into customer interactions and preferences, drawn from their own sources. This information allows precise targeting, personalisation, and improved customer experiences, leading to better engagement and increased ROI for marketing campaigns.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Experience Platform (DXP), Digital Media, Branding, Audience Segmentation, Digital Marketing Strategy Workshop, Content, Digital Customer Journey, eCommerce Marketing, CRM, Digital Customer Experience (CX Strategy), Business Development, First-Party Data and Digital Marketing Audit.

Why choose Resolution Digital as your first-party data strategy agency?

We understand that a sound digital media strategy is a key part to any successful marketing campaign as it helps identify key audiences, where to reach them, the relevant message and the metrics that matter.


Resolution Digital is a full-service digital strategy agency with a team of experienced strategists in a range of specialist fields.

Insights & News

In CRM, Conversion Is No Longer Enough

In CRM, Conversion Is No Longer Enough

To build brands for ‘nowsumers’, marketers must design milestones in the customer journey.
How to Reduce Marketing Lead Times: Two Case Studies from SXSW

How to Reduce Marketing Lead Times: Two Case Studies from SXSW

How much control is ‘enough’ control when it comes to marketing decisions? The team at Annalect provides some guidance and context.

Is your Digital Media Strategy helping you achieve  Remarkable Results?

Stay informed with our latest insights & news

Our Offices

Sydney.

Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

Visit your Sydney office

Melbourne.

Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

Visit your Melbourne office

Brisbane.

Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

Visit your Brisbane office
l

Contact Us