Digital Attribution Model | Resolution Digital Australia

Discover what really happened on the customer journey with the right digital attribution model

Implementing more complex attribution models, such as a multi-touch attribution model, means you could see not only where the customer first engaged with your brand (known as ‘first click’ attribution), but also the many touchpoints they visited before eventually purchasing your product.

By implementing a digital attribution model, it’s possible to see a more complete picture of your sales and conversions.

Before purchasing a product, many consumers interact with a brand’s marketing efforts multiple times, across multiple devices and channels. A customer who initially discovered your brand while browsing social media on their phone may eventually purchase your product five days later by clicking through on a PPC ad from their laptop. They may have also visited your site from even more channels throughout that five days. However, we know there’s more to the story, and using attribution modelling will allow you to make solid, data-led marketing decisions.

Benefits of Attribution

Attribution modelling can provide a full view of the entire purchase cycle and an understanding of how different marketing channels work together

Holistic channel and campaign performance measurement

Visibility into pre and post conversion results

Accurate attribution of revenue and Return On Ad Spend (ROAS)

Single source of truth. Choose the right attribution model for your business, for different objectives

Attribution can combine offline and online channels

Better Insight Into Customer’s Behaviour

Our Attribution Capabilities

At Resolution, data is life, and getting to the bottom of a customer journey mystery is one of our favourite things to do. Our analysts know how to develop and implement the best attribution model for your business and technological requirements. When you work with us, you can expect the following:

Range of Attribution Models

First Click Attribution
Last Click Attribution
Linear Attribution
Time Decay Attribution
Position-Based Attribution
Algorithmic Multi-touch Attribution

Multi-Channel Tracking & Measurement

Social Media
Email
Organic
Paid Media
Direct
Referral
All other digital campaigns

Digital Attribution Implementation

Attribution Model Analysis & Selection
Implementation across multiple platforms
Technology agnostic
Multi-touch tracking
Cross-device tracking

Talk to us about your attribution strategy

Our analytics experts are here to help you understand how media and digital attribution will empower your business

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Our Approach to Marketing Attribution

Driving remarkable results.

Discovery

This is where our data scientists work with you to fully understand your business objectives. Whether your goal is to understand the impact of all digital touchpoints, to understand the impact of online to store, or to understand the efficiency gains possible to optimise your online spend. Our ambition is to help your media buying and planning teams to identify the true value of media, performance of customer journeys, and optimise spend and delivery.

Attribution Strategy

Based on your business objectives, and our discovery phase we design different types of attribution to meet the specific needs of each client. From data collection methods through to modelling and transforming that data for visualisation, we carry out a thorough audit to get to the most automated solution possible

Attribution Model Delivery

This is where it all comes together. Our output brings a custom deployment of Attribution Modelling to a privacy first environment, such as Ads Data Hub. The output provides a ‘one-stop shop’ for key questions around performance and optimisation of media budgets. We build interactive dashboards, and provide a detailed analysis back to key stakeholders

Attribution Reporting, Execution and Training

We ensure that the Multi-Touch Attribution (MTA) is set up, enabled and validated, as well as ensuring that the learnings are integrated back into the planning process. We provide access to the Attribution app and platform support to ensure data is refreshed at pre-determined intervals. Our Data Scientists deliver the analysis of key questions against across digital investments.

Related Services

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Analytics & Measurement Services including Digital Attribution Modelling, App & Website Analytics, Dynamic Creative Optimisation and Marketing Reporting & Dashboards.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Why choose us?

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Digital Attribution Modelling.