Digital Attribution Modelling.
Discover what really happened on the customer journey with the right digital attribution model
Implementing more complex attribution models, such as a multi-touch attribution model, means you could see not only where the customer first engaged with your brand (known as ‘first click’ attribution), but also the many touchpoints they visited before eventually purchasing your product.
By implementing a digital attribution model, it’s possible to see a more complete picture of your sales and conversions.
Before purchasing a product, many consumers interact with a brand’s marketing efforts multiple times, across multiple devices and channels. A customer who initially discovered your brand while browsing social media on their phone may eventually purchase your product five days later by clicking through on a PPC ad from their laptop. They may have also visited your site from even more channels throughout that five days. However, we know there’s more to the story, and using attribution modelling will allow you to make solid, data-led marketing decisions.
Benefits of Attribution
Our Attribution Capabilities
Range of Attribution Models
- First Click Attribution
- Last Click Attribution
- Linear Attribution
- Time Decay Attribution
- Position-Based Attribution
- Algorithmic Multi-touch Attribution
Multi-Channel Tracking & Measurement
- Social Media
- Organic
- Paid Media
- Direct
- Referral
- All other digital campaigns
Digital Attribution Implementation
- Attribution Model Analysis & Selection
- Implementation across multiple platforms
- Technology agnostic
- Multi-touch tracking
- Cross-device tracking
Talk to us about your attribution strategy
- Call
- Email
- Message
Get the latest Measurement & Attribution Insights
Our Approach to Marketing Attribution
Discovery
Attribution Strategy
Attribution Model Delivery
Attribution Reporting, Execution and Training
Related Services
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About Resolution Digital
Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.
We provide a full range of Digital Analytics & Measurement Services including Digital Attribution Modelling, App & Website Analytics, Dynamic Creative Optimisation and Marketing Reporting & Dashboards.
Why choose Resolution Digital as your digital marketing agency?
As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.
Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.