Resolution Digital is a market leading Marketing Mix Modelling (MMM) agency offering a full range of econometrics and statistical analysis services for marketing measurement.
As the marketing world becomes more complex, a simple, intuitive way to optimise and measure performance is critical.
Our team of data scientists collaborating across our global experts have developed and refined our approach to marketing mix modelling and media measurement over 20 years.
We ensure that our recommendations and model outputs are fully integrated into the media strategy, planning, and buying to help our clients realise the true value of their marketing investment.
Marketing Mix Modelling (MMM) is a form of strategic planning that finds the optimal mix of marketing variables and proves the return on investment (ROI), taking the guesswork out of marketing.
Understand how Marketing Mix Modelling (MMM) can help your business in our 101 guide.
Our models clearly attribute the value of the contributions to sales back to each media channel, including machine learning to fully understand the halo effect or interplay between channels so that the correct channel is allocated credit.
We factor in competitor activity including pricing, promotion, media spend and market share data.
We capture econometric and market data such as consumer confidence, financial trends, seasonality, and weather to understand how external factors affect the industry and consumer behaviour.
Our tools allow us, our clients, and media agency partners to plan budgets and evaluate different campaign scenarios to forecast sales based on a planned media budget, or media investment required based on a sales target.
Measuring your heart rate doesn’t make you fitter. You need to exercise. The same can be said for any measurement program, and we are specialists at ensuring the recommendations from our Marketing Mix Models fully integrated into our client's media planning and execution. Our recommendation reports and tools are understandable, practical, and the outcomes can be measured moving forwards to close the loop.
Resolution Digital is an award-winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.
We provide a full range of Digital Analytics & Measurement Services including Digital Attribution Modelling, App & Website Analytics, Dynamic Creative Optimisation and Marketing Reporting & Dashboards.
As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.
Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015
Level 6, 650 Chapel Street
South Yarra, VIC, 3141