Marketing Mix Modelling (MMM).

Our Marketing Mix Modelling services take the guesswork out of media optimisation to maximise the ROI of your media investment 

Resolution Digital is a market leading Marketing Mix Modelling (MMM) agency offering a full range of econometrics and statistical analysis services for marketing measurement.

As the marketing world becomes more complex, a simple, intuitive way to optimise and measure performance is critical. 

Our team of data scientists collaborating across our global experts have developed and refined our approach to marketing mix modelling and media measurement over 20 years. 

We ensure that our recommendations and model outputs are fully integrated into the media strategy, planning, and buying to help our clients realise the true value of their marketing investment.

mmm marketing mix modelling team meeting with screen

A strategic plan with Marketing Mix Modelling (MMM)

Marketing Mix Modelling (MMM) is a form of strategic planning that finds the optimal mix of marketing variables and proves the return on investment (ROI), taking the guesswork out of marketing.

Understand how Marketing Mix Modelling (MMM) can help your business in our 101 guide.

Benefits of Marketing Mix Modelling

Marketing Mix Modelling allows you to optimise your media investment to maximise your marketing return on investment
Understand brand value and impact on sales
Understand the contribution of media channels
Understand the ROI of media channels
Forecast sales and fiscal media budgets
Understand channel interaction

Approach to Marketing Mix Modelling


Understand marketing contribution to sales

Our models clearly attribute the value of the contributions to sales back to each media channel, including machine learning to fully understand the halo effect or interplay between channels so that the correct channel is allocated credit.

propensity modelling exploration of crm asset linkage

Understand the impact of competitor activities

We factor in competitor activity including pricing, promotion, media spend and market share data.

propensity modelling exploration of crm asset linkage

Econometric & market conditions

We capture econometric and market data such as consumer confidence, financial trends, seasonality, and weather to understand how external factors affect the industry and consumer behaviour.

propensity modelling exploration of crm asset linkage

Budget & scenario planning tools

Our tools allow us, our clients, and media agency partners to plan budgets and evaluate different campaign scenarios to forecast sales based on a planned media budget, or media investment required based on a sales target.

propensity modelling exploration of crm asset linkage

Fully integrated into your media agency

Measuring your heart rate doesn’t make you fitter. You need to exercise. The same can be said for any measurement program, and we are specialists at ensuring the recommendations from our Marketing Mix Models fully integrated into our client's media planning and execution. Our recommendation reports and tools are understandable, practical, and the outcomes can be measured moving forwards to close the loop.

propensity modelling exploration of crm asset linkage

Are you ready for a MMM demo?

Get a demonstration of Marketing Mix Modelling tools and recommendations.
  • Call
  • Email
  • Message

Talk to our digital marketing experts today!

Get digital marketing insights in your inbox

Sign up to receive informative digital marketing insights in your inbox

Remarkable Results

Insights & News

Data and Measurement for Digital Marketing in 2022

Data and Measurement for Digital Marketing in 2022

What digital marketing data science trends do you need to know for 2022? Gavin Lockhart sat down with B&T to forecast the year ahead.
Why now is the time to move to Google Analytics 4 (GA4)

Why now is the time to move to Google Analytics 4 (GA4)

Google Analytics 4, or GA4, is Google’s most ambitious analytics platform yet. We’re going to take you through what’s new in GA4, how it differs from what you’re used to, and why now is the time to make the switch.
Google Analytics 4, the end of Cookies and how to keep up

Google Analytics 4, the end of Cookies and how to keep up

Recently, coming in-part as a response to the rapid tech changes and increasing data protection, Google introduced Google Analytics 4 (GA4) as the new approach to unify digital web and app analytics.

About Resolution Digital

Resolution Digital is an award-winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Analytics & Measurement Services including Digital Attribution Modelling, App & Website Analytics, Dynamic Creative Optimisation and Marketing Reporting & Dashboards.

Resolution Digital why us

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.
Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Our Offices


Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

Visit your Sydney office


Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

Visit your Melbourne office


Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

Visit your Brisbane office

Contact Us