Resolution Digital is a market leading propensity modelling agency offering a full range of data science, segmentation, and personalisation services.
Propensity modelling uses data and statistical methods to estimate the likelihood of your audience performing specific actions.
Our bespoke propensity models will help your business understand the factors that drive consumer behaviour and implement improved segmentation and hyper personalisation to increase sales, basket size, and purchase frequency.
Propensity modelling allows us to create models to predict things like:
• Propensity to purchase or convert
• Propensity to churn
• Predicted customer lifetime value
• Propensity to engage
A propensity score allows marketers to group customers to enable more sophisticated or personalised targeting.
Forecast the behaviour of your target audience through propensity modelling. By analysing past audience behaviours we can leverage the predictive power of your data, to drive better outcomes for your business.
We design and build our propensity models using your existing data architecture and platforms, ensuring your data never leaves your ecosystem.
We integrate the the outputs of the model into your campaign management, CRM, or marketing automation platforms to bring hyper personalisation to your existing campaigns, maximising the existing creative assets available.
Coupled with the rigor of a leading test and learn framework, we not only prove the benefits of the propensity model, but deliver ongoing optimisation to continually drive incremental results
We get a clear understanding of the business domain, and how this translates to the data captured. We understand where the transactional data is held, how we would access it and how to transform for usage. We ensure that we can link a visitor to the end purchase, and what the key business use cases for the propensity model will be. We agree the output KPIs, and what will the program improve.
Leveraging the business domain knowledge garnered, we select features from the data that we will use to test the first iterations of the model. We identify any gaps in the data and what will we need to do to close these gaps to get an MVP up and running. A key differentiator over out of the box propensity models is our ability to engineer new features to create more sophisticated models.
We build and train the model using real world data so that we can test the accuracy of the model and test our initial features. We calculate the propensity scores and test the feature importance. Modelling on which features make the best contribution to the model's prediction and propensity scores of customers.
In this phase we integrate the outputs of the program into the existing or new personalisation ecosystem, whether this is CRM, marketing automation, CDP, or a marketing cloud. We specify how the test and learn program will run to prove the incremental improvements from the program.
We deploy the new propensity model into production in a controlled tested manner to statistically prove that the outputs from the model generate incremental lift, before rolling out the program to all customers and moving into a continuous optimisation program.
We understand that predictive analytics is key to improving customer retention and growth, and have proven methodologies that allow us to seamlessly integrate predictive analytics, such as propensity modelling, into our clients existing programs.
Resolution digital is a full-service analytics and measurment agency with a team of experienced marketing and data scientists.
Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.
We provide a full range of Digital Analytics & Measurement Services including Digital Attribution Modelling, App & Website Analytics, Dynamic Creative Optimisation and Marketing Reporting & Dashboards.
As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.
Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015
Level 6, 650 Chapel Street
South Yarra, VIC, 3141