Dynamic Asset Production
Based on client assets and brand guidelines, we’ll develop a suite of dynamic templates (across Display, Video &/or Social). These are creative ‘shells’, that are made up of a combination of creative elements (such as imagery, copy, logo, animation style, CTA etc.) which can be defined as ‘fixed’ or ‘dynamic’.
If the creative element is designed as ‘dynamic’, then that creative variable can be easily tailored/personalised relative to the audience segment it’s being served against (ensuring a smarter, more relevant user experience). Our proprietary Content Management Platform facilitates simple and intuitive ‘creative authoring’ (i.e. you don’t need to be able to code to create ads), as well as efficient workflow-approval processes between all the key stakeholders