Dynamic creative optimisation provides the ability to generate, in real time and on a per-impression basis, personalised adverts using data
Dynamic creative was a huge improvement in the display advertising channel. Using the customer specific data, ads served are dynamic, creating a personalised feel.
Supercharge your ad performance with dynamic creative optimisation
Dynamic creative optimisation takes things one step further. Instead of relying solely on demographical and location-based data, it serves ads based on a combination of factors, including relevancy, performance, and context.
Much of what makes DCO so effective is that it relies on machine learning and algorithms to get the combination just right. This means that decisions are completely data-driven and more likely to lead to your brand’s success.
Benefits of Dynamic Creative Optimisation
Our DCO Capabilities
Target by Multiple Variables
- Location
- Behaviour
- Products viewed
- Device
- Products in shopping cart
- Demographic
- Ad format
- Visual components
- Time of day
Campaign Strategy
- Creative direction
- Data source selection
- Define KPIs
- Target market analysis
Activation & Management
- Creative management platform (CMP) setup
- Ad creation and variations
- Campaign launch
- Ongoing management
- In-depth reporting
- Real-time data
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Our Approach to Dynamic Creative Optimisation
Programmatic Creative Strategy
This involves getting ‘under the hood’ of the media plan to assess the different types of audience strategies and data triggers (1st, 2nd, 3rd party etc.), mapping out appropriate customer journeys and the corresponding creative messaging (visualised as ‘decision trees’), and putting in place statistically-significant creative ‘test & learn’ roadmaps to help understand what drives creative performance (to ultimately inform creative optimisations).
Dynamic Asset Production
If the creative element is designed as ‘dynamic’, then that creative variable can be easily tailored/personalised relative to the audience segment it’s being served against (ensuring a smarter, more relevant user experience). Our proprietary Content Management Platform facilitates simple and intuitive ‘creative authoring’ (i.e. you don’t need to be able to code to create ads), as well as efficient workflow-approval processes between all the key stakeholders
Dynamic Creative Implementation & Delivery
The means configuring the appropriate ‘logic’ to ensure the correct user is served the correct message, at the correct time. Based on the scale and complexity of the strategy / data triggers, there could be hundreds or even thousands of different personalised creative variants being delivered during a campaign (highlighting the production efficiencies that DCO offers).
Creative Reporting & Optimisation
The in-depth data analysis enables us to deliver creative insights, which through our ‘test & learn’ approach, gives rise to our creative optimisation recommendations (and can inform the future creative planning process). Over time, optimisations typically lead to uplifts across ad engagement and/or conversion.
Related Services
About Resolution Digital
Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.
We provide a full range of Digital Analytics & Measurement Services including Digital Attribution Modelling, App & Website Analytics, Dynamic Creative Optimisation and Marketing Reporting & Dashboards.
Why choose Resolution Digital as your digital marketing agency?
As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.
Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.