Dynamic Creative Optimisation.

Dynamic creative optimisation provides the ability to generate, in real time and on a per-impression basis, personalised adverts using data

Dynamic creative was a huge improvement in the display advertising channel. Using the customer specific data, ads served are dynamic, creating a personalised feel.

Supercharge your ad performance with dynamic creative optimisation

Dynamic creative optimisation takes things one step further. Instead of relying solely on demographical and location-based data, it serves ads based on a combination of factors, including relevancy, performance, and context. ​

Much of what makes DCO so effective is that it relies on machine learning and algorithms to get the combination just right. This means that decisions are completely data-driven and more likely to lead to your brand’s success.

Benefits of Dynamic Creative Optimisation

Dynamic Creative (also known as Programmatic Creative, or Personalised Creative) delivers an uplift in media performance through the following areas:
Personalisation of messaging at scale increases relevance and conversion rates
Dynamic creative templates means that content can be updated faster and easier without the need to redesign and re-traffic the ads
Creatively test and optimise against different audiences. Feed these key insights back into the creative development process
Increase scale and control with creative consistency and activation across multiple markets

Our DCO Capabilities

Our team of display specialists are experts when it comes to planning, launching, and managing DCO campaigns. Algorithms make the ad serving decisions, but Resolution do the rest! We’re technology agnostic and can work with the platforms you already use. Check out what you can expect when you work with us:
Target by Multiple Variables

Target by Multiple Variables

  • Location
  • Behaviour
  • Products viewed
  • Device
  • Products in shopping cart
  • Demographic
  • Ad format
  • Visual components
  • Time of day
Campaign Strategy

Campaign Strategy

  • Creative direction
  • Data source selection
  • Define KPIs
  • Target market analysis
Activation & Management

Activation & Management

  • Creative management platform (CMP) setup
  • Ad creation and variations
  • Campaign launch
  • Ongoing management
  • In-depth reporting
  • Real-time data

Need to talk about your programmatic creative needs?

Find out how we can increase your programmatic ROI via DCO.
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Our Approach to Dynamic Creative Optimisation

Take your display advertising to the next level by personalising with Dynamic Creative Optimisation (DCO)
01

Programmatic Creative Strategy

A key part of the kick-off the process, where our Creative Strategists get to grips with the key business/campaign objectives and KPI priorities.

This involves getting ‘under the hood’ of the media plan to assess the different types of audience strategies and data triggers (1st, 2nd, 3rd party etc.), mapping out appropriate customer journeys and the corresponding creative messaging (visualised as ‘decision trees’), and putting in place statistically-significant creative ‘test & learn’ roadmaps to help understand what drives creative performance (to ultimately inform creative optimisations).
02

Dynamic Asset Production

Based on client assets and brand guidelines, we’ll develop a suite of dynamic templates (across Display, Video &/or Social). These are creative ‘shells’, that are made up of a combination of creative elements (such as imagery, copy, logo, animation style, CTA etc.) which can be defined as ‘fixed’ or ‘dynamic’.

If the creative element is designed as ‘dynamic’, then that creative variable can be easily tailored/personalised relative to the audience segment it’s being served against (ensuring a smarter, more relevant user experience). Our proprietary Content Management Platform facilitates simple and intuitive ‘creative authoring’ (i.e. you don’t need to be able to code to create ads), as well as efficient workflow-approval processes between all the key stakeholders
03

Dynamic Creative Implementation & Delivery

Our approach to ad technology is agnostic – we are integrated with all major global ad-servers (we’re also FB/In accredited “Creative Marketing Partners”). Once creative templates are approved, we work alongside the media agency ad ops team to ensure all of the background ‘plumbing’ is set up correctly.

The means configuring the appropriate ‘logic’ to ensure the correct user is served the correct message, at the correct time. Based on the scale and complexity of the strategy / data triggers, there could be hundreds or even thousands of different personalised creative variants being delivered during a campaign (highlighting the production efficiencies that DCO offers).
04

Creative Reporting & Optimisation

Once dynamic ads are live, our data-science team begin the process of rigorous data-appraisal. Through our real-time performance dashboard, we’re able to assess - at a hyper-granular level - the performance of all different creative elements, relative to the campaign strategy and its objectives/KPIs.

The in-depth data analysis enables us to deliver creative insights, which through our ‘test & learn’ approach, gives rise to our creative optimisation recommendations (and can inform the future creative planning process). Over time, optimisations typically lead to uplifts across ad engagement and/or conversion.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Analytics & Measurement Services including Digital Attribution Modelling, App & Website Analytics, Dynamic Creative Optimisation and Marketing Reporting & Dashboards.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.
 
Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

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Contact us to discover how we can get you Remarkable Results.