Google Analytics 4 (GA4) Migration Checklist

Preparing for Google Analytics 4 (GA4) Migration: What needs to be on your checklist.

30 June 2022 min Analytics & Data

Are you ready to start using GA4 to supercharge your marketing insights?

Google Analytics 4 (GA4) Migration Checklist

Google Analytics 4 (GA4) is the new privacy-focussed, event’s-based digital analytics platform that delivers a more streamlined and accurate user-journey. GA4 is built on the foundation of web + app, a separate Google product that has been available since 2019, collecting data from all your digital touchpoints.  

Resolution Digital has been trialling steps and actionable insights for two years, resulting in a comprehensive Google Analytics 4 migration checklist, to help you navigate the steps and process of transitioning to GA4.

The process of switching over to GA4 is not a simple one and can take anywhere from 4 weeks to 3 months. Implementing GA4 as soon as possible is vital to collect enough data before Universal Analytics (UA) ceases on 30 June, 2023.

Businesses cannot migrate data directly from UA to GA4, as it must be collected by the GA4 tracking code. We recommend having UA and GA4 run tandem for as long as possible.

The GA4 specialists at Resolution Digital can help you with the full setup and configuration of GA4, so you can start leveraging the superior data analytics it offers.

Resolution Digital has a variety of services to help you get started with GA4:

Marketer's Guide to GA4

We created the Marketers Guide to GA4 to help marketers get buy-in from leadership and sign off on the most suitable business case, now. Especially, to collect GA4 data to leverage the new predictive and ML capabilities.

Implementation Checklist

We’ve developed an implementation checklist for in-house teams to manage the deployment of GA4.



GA4 Training Prospectus

We have just wrapped up our October Advanced Analytics Insights Training course for both public and in-house teams.



GA4 Advanced Analytics Course

Register your interest to our Google Analytics 4 Advanced Analytics live training course, where you'll learn how to set up properties in GA4, when to use them, and how to use the reports.

Learn about our Digital Analytics & Measurement services

Are you ready to leverage the power of GA4?

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