Brand Identity.

Branding is powerful and your visual identity needs to tell your story

A visual identity for your brand is crucial to successful engagement with your audience. Your brand identity plays a key role in defining recognition, standing out, and providing engaging and meaningful experiences.

Your brand identity plays a key role in defining recognition, standing out, and providing engaging and meaningful experiences.

The visual brand identity is made up of everything that you can see, which includes logo, colours, language, typography, identity system, video, and your website.

The best part for our clients is that we offer the full solution, which integrates into every service you need, all in one place.

Benefits of Brand Identity

Working with Resolution on your brand identity means you’ll benefit from the collective experience of our entire team of strategists and designers. Here are some of the other benefits you’ll enjoy:

Gain audience respect and attention with a high-quality visual representation of your brand 
Increase the perceived value of your brand and its products and/or services 
Attract more customers with a consistent and eye-catching brand identity 
Position your brand as a market leader and stand out from your competitors 
Boost social media shareability with attention-grabbing digital assets 
Become more memorable by cultivating an authentic and attractive brand identity 

Our Brand Identity Capabilities

We firmly believe that the stronger your brand identity, the more driven your customers are to remember your business. When you work with our team of strategists and designers, memorable brand identities are exactly what we achieve.

Our brand identity offering includes the following:

Designs

  • Logo
  • Fonts
  • Colour palette 
  • Website 
  • Digital assets
  • Package design
  • Print assets

Copy

  • Tone of voice guidelines
  • Style guide
  • Copywriting
  • Brand name
  • Brand purpose

Digital Platforms

  • Your website
  • Facebook 
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn

Talk to our brand specialists

Our Brand experts are here to assist you overcome your business challenges.
  • Call
  • Email
  • Message

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Our Approach

Driving remarkable results.
01

Defining Scope

We begin our visual identity sprint by communicating with key brand stakeholders. We then make sure your positioning strategy accurately reflects who the brand is, where it wants to go, and whether it aligns with the brief.

We also put together a proposal before starting any project, so you know exactly what to expect before it kicks off.
02

Brand Strategy

Your brand strategy should guide every form of communication and interaction with your customers. In this part of the process, our team will create a successful and well-defined brand strategy that connects to consumer needs, emotions, and competitive environments.

We provide a clear purpose for why you are engaging customers and how to continue doing so in the future.
03

Brand Guidelines

The next step is creating your brand identity guidelines. The main goal of brand identity guidelines is to set a clear strategy on how, why, and when to use brand assets. We also create or update guidelines for existing brands that require brand guidelines.
04

Logo Design

Our design experts at Resolution have a tailored a process that has produced logo success for many brands. It involves working closely with your team and exploring what best represents the brand from a visual perspective.

We always make sure our clients come along for the journey.

05

Brand Assets

Once the logo has been defined, the overall brand is brought to life through the creation of brand assets. We create visual concepts showcasing how the identity would roll out over key marketing pieces.

This is the final piece of the brand identity puzzle and the beginning of your visual story.

xConnect

Consumer experience audit and optimisation framework that increases engagement and conversion.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of digital marketing services, such as Digital Design Services that include Digital First CreativeWebsite Design, Brand Identity, Digital Display ProductionUser Experience Design (UX)User Interface Design (UI)Dynamic Creative Production and Rich Media Creative.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

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Contact us to discover how we can get you Remarkable Results.