Marketing Reporting & Dashboards.

In this stage we work closely with you to get right into the detail and investigate all of your current reporting, data architecture solutions and key objectives. We run a workshop to understand how the business metrics should be surfaced, prioritised, and develop initial wireframes. The more we know, the better we understand your requirements, are able to identify any gaps and create the best solution for your business.

Equipped with a detailed understanding after our discovery phase, we design a data solution to meet your needs. From data collection methods through to modelling and transforming that data for visualisation and dashboards, we carry out a thorough data audit to get to the most automated solution possible. We then work with your team to implement our design into the environment that suits your business. This ensures that you can focus on your key objectives using trusted, reliable data.

With your goals (and all levers affecting them) identified, and a complete and robust data solution in place, we then build out dashboards that display performance in an organised and clear visualisation. From there, we provide more detailed views that help you really dig into the dashboards in a user-friendly and palatable way. We then iterate and continuously improve this as goals are met and new ones are set.

In order to continuously improve your reporting and build on your strategy, we hold regular feedback sessions and training to ensure you are getting the most out of our services. This often leads to wider consolidation of internal reporting, finessing existing reporting and data architecture, and of course enables you to make data-driven decisions with confidence.