Bingo's new digital platform MyBINGO has transformed and revolutionised the way in which Bingo services clients and saved thousands of hours of manual processes.
MyBINGO forms part of BINGO's broader digital transformation strategy with Resolution Digital by fulfilling the critical role of customer service enablement and delivering 24/7 self service capabilities.
MyBINGO empowers customers to manage all their BINGO needs across any platform and provides simple access to complex waste management solutions.
When Resolution Digital started MyBINGO journey, the first thing we looked at was the existing customer and BINGO team's pain points regarding customer service.
The main priorities for customers were getting their waste serviced on time and being able to book bin deliveries, changeovers, collections, and other services smoothly and easily.
Post discovery, a multitude of workshops have been conducted. Hundreds of artefacts have been produced, iteratively and in close collaboration with the BINGO Project Working Group.
MyBINGO has fundamentally evolved the customer service and fulfilment capabilities of BINGO.
As a result of MyBINGO's digital transformation of the customer service experience, BINGO has saved thousands of hours of manual processes, allowing their call-centre and customer experience team to spend more time on meaningful and valuable human interactions with their customers. This also allowed Bingo to significantly improve service turnarounds for customers.
" With Resolution Digital's help, we have created a digital platform that addresses our customers' changing behaviours and supports our rapidly growing business.
This goes hand in hand with our marketing and overall business priorities of customer experience and technological advancement. MyBINGO is also being included as a unique selling point in tenders, allowing us to attract new customers and differentiate BINGO from competitors.
It also plays a pivotal role in enhancing our customer experience; improving transparency, accessibility and driving service efficiencies. "
General Manager CX & Marketing
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015
Level 6, 650 Chapel Street
South Yarra, VIC, 3141