Audience Segmentation Strategy

Audience Segmentation Strategy.

Determine and expand key audience segments to grow with improved positioning and targeting

An actionable Audience Segmentation Strategy is critical because it increases revenue by understanding consumers and delivering solutions and experiences that are aligned to their behaviour, preferences and needs.

We adopt a digital first approach to audience segmentation that ensures that we bind qualitative, quantitative and digital engagement data to form robust dynamic segments that can be activated against online.

Benefits of Audience Segmentation Strategy

Deliver more contextually relevant experiences
Develop deeper insights based on more rich consumer profiles
Form strategic plan on how to use first party data across your marketing efforts
Know exactly what data to acquire from consumers
Overcome targeting issues that arise from heightened privacy and data concerns as well as more world gardens.
Save money by using data more efficiently across paid media

Talk to our experienced digital strategists.

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Approach to Customer Experience Strategy

that delivers Remarkable Results.
01

Discover

We run a discovery of past and current customer experience related activity and collate research and insights relating to your category and competitors.

02

Dissect & Research

Our digital strategists analyse all collated data and execute the research required to inform robust audience segmentation, including qualitative, quantitative and data-science as required.

03

Audience behaviour & motivation mapping

We determine themes within audience data-sets and classify actionable audience segments based on demographics, behaviours and motivations. Whilst dong this we look to identify means of ongoing behaviour and motivation analysis and audience adaptation so that your audience segmentation evolves along with consumers.

04

Audience data acquisition and activation

We identify key points along the user journey where data acquisition is critical and plot the triggers and data mapping to enable progressive profiling so that your data led audience segmentation and associated media activation is fully realised.

A market leading Digital Strategy agency.

We understand that a sound digital media strategy is a key part to any successful marketing campaign as it helps identify key audiences, where to reach them, the relevant message and the metrics that matter.


Resolution Digital is a full-service digital strategy agency with a team of experienced strategists in a range of specialist fields.

A Remarkable Agency

Remarkable Results

xConnect

Consumer experience audit and optimisation framework that increases engagement and conversion.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM, Customer Experience, Content Strategy, Customer Journey, eCommerce, Business Development, Branding, Strategic Workshops, First Party Data and Audience Segmentation.

Why choose Resolution Digital as your digital marketing agency?

 As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

2022 Digital Privacy Trends: Browsers

2022 Digital Privacy Trends: Browsers

With the death of third-party cookies ahead, 2022 is a year of change. But what are browser developers doing to help or hinder digital marketers and advertisers?
Navigating the Audio Advertising Landscape

Navigating the Audio Advertising Landscape

The popularity of streaming music and podcasts is on the rise, and the impacts of the COVID-19 pandemic have only reinforced the trend towards audio-on-demand.
Resolution Digital wins Microsoft APAC Agency Of The Year

Resolution Digital wins Microsoft APAC Agency Of The Year

At the 2019 Microsoft Advertising Regional Partner Awards, OMG’s Resolution, took home two awards: APAC Agency of the Year for outstanding performance and Account Team of the Year in recognition of the Telstra account.

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Our Offices

Sydney.

Melbourne.

Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141
+61 3 8526 7699

Brisbane.

Turrbal and Jagera Country
Level 3,  200 Adelaide Street
Brisbane City, QLD, 4000
+61 7 3054 4721

Contact Us