Determine and expand key audience segments to grow with improved positioning and targeting
An actionable Audience Segmentation Strategy is critical because it increases revenue by understanding consumers and delivering solutions and experiences that are aligned to their behaviour, preferences and needs.
We adopt a digital first approach to audience segmentation that ensures that we bind qualitative, quantitative and digital engagement data to form robust dynamic segments that can be activated against online.
Insights & News
We have some exciting news! Resolution Digital has been nominated for SEVEN Microsoft Advertising Partner Awards for Asia Pacific!
Drum roll, please… We are excited to announce that we have been shortlisted for the 2021 APAC Search Awards!
The team at Resolution Digital have successfully defended their title of Google Australia’s Agency of the Quarter, for the second consecutive quarter of the 2020 program.