Determine and expand key audience segments to grow with improved positioning and targeting
An actionable Audience Segmentation Strategy is critical because it increases revenue by understanding consumers and delivering solutions and experiences that are aligned to their behaviour, preferences and needs.
We adopt a digital first approach to audience segmentation that ensures that we bind qualitative, quantitative and digital engagement data to form robust dynamic segments that can be activated against online.
Insights & News
Resolution Digital has danced to the top and crowned the winner of Best Campaign at the OMG TikTok Awards.
What digital marketing data science trends do you need to know for 2022? Gavin Lockhart sat down with B&T to forecast the year ahead.
The two award wins at the Google Partner Awards Ceremony make the Resolution Data and Tech team the Most Awarded Google Marketing Partner for 2021.