Audience Segmentation Strategy.
Determine and expand key audience segments to grow with improved positioning and targeting
An actionable Audience Segmentation Strategy is critical because it increases revenue by understanding consumers and delivering solutions and experiences that are aligned to their behaviour, preferences and needs.
We adopt a digital first approach to audience segmentation that ensures that we bind qualitative, quantitative and digital engagement data to form robust dynamic segments that can be activated against online.
Benefits of Audience Segmentation Strategy
Our Audience Segmentation Capabilities
Audience Data Analysis
- CRM data analysis
- Analytics data analysis
- Media audience analysis
- Market/secondary research analysis
Qualitative Audience Research
- Consumer interviews
- Focus groups
- Online consumer workshops
Quantitative Audience Research
- Web based consumer surveys
- Direct consumer surveys
- Social media polling
- A/b/n testing & trials
Audience Activation
- Identification and matching of audiences across media channels
- Segment based dynamic creative
- Cross-channel audience data integration
Customer Segmentation Data-Science
- Problem formulation
- Audience data modelling
- Machine learning (ML) audience clustering
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Approach to Audience Segmentation Strategy
Discover
Dissect & Research
Audience behaviour & motivation mapping
Audience data acquisition and activation
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About Resolution Digital
Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.
We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM , Customer Experience, Content Strategy, Customer Journey, eCommerce, Business Development, Branding, Strategic Workshops, First Party Data and Audience Segmentation.
Why choose Resolution Digital as your digital marketing agency?
As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.
Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.