Determine and expand key audience segments to grow with improved positioning and targeting
An actionable Audience Segmentation Strategy is critical because it increases revenue by understanding consumers and delivering solutions and experiences that are aligned to their behaviour, preferences and needs.
We adopt a digital first approach to audience segmentation that ensures that we bind qualitative, quantitative and digital engagement data to form robust dynamic segments that can be activated against online.
Insights & News
Social Commerce has made it easier than ever to sell online, and retailers who adopt early are reaping the benefit as more brands take advantage of these great new shoppable formats.
In Jan 2021, Google shared a quick glimpse of its plan for Apples' AppTrackingTransparency rollout and its preparation for these updates.
Earlier this week, Apple reminded developers to update their apps and prepare for the rollout of iOS14.5 and the AppTrackingTransparency tool. What does that mean for your Facebook advertising?