Audience Segmentation Strategy.

Determine and expand key audience segments to grow with improved positioning and targeting

An actionable Audience Segmentation Strategy is critical because it increases revenue by understanding consumers and delivering solutions and experiences that are aligned to their behaviour, preferences and needs.

We adopt a digital first approach to audience segmentation that ensures that we bind qualitative, quantitative and digital engagement data to form robust dynamic segments that can be activated against online.

Benefits of Audience Segmentation Strategy

Know exactly what data to acquire from consumers
Form strategic plan on how to use first party data across your marketing efforts
Save money by using data more efficiently across paid media
Deliver more contextually relevant experiences
Develop deeper insights based on more rich consumer profiles
Overcome targeting issues that arise from heightened privacy and data concerns as well as more world gardens. 

Our Audience Segmentation Capabilities

Audience Data Analysis

  • CRM data analysis
  • Analytics data analysis
  • Media audience analysis
  • Market/secondary research analysis

Qualitative Audience Research

  • Consumer interviews
  • Focus groups
  • Online consumer workshops

Quantitative Audience Research

  • Web based consumer surveys
  • Direct consumer surveys
  • Social media polling
  • A/b/n testing & trials

Audience Activation

  • Identification and matching of audiences across media channels
  • Segment based dynamic creative
  • Cross-channel audience data integration

Customer Segmentation Data-Science

  • Problem formulation
  • Audience data modelling
  • Machine learning (ML) audience clustering

Talk to our experienced digital strategists.

Our experienced digital experts are here to assist you overcome your business challenges.
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Approach to Audience Segmentation Strategy

that delivers Remarkable Results.
01

Discover

Working with your team we will determine your audiences segmentation needs and collate all existing audience and segmentation information.
02

Dissect & Research

Our digital strategists analyse all collated data and execute the research required to inform robust audience segmentation, including qualitative, quantitative and data-science as required.
03

Audience behaviour & motivation mapping

We determine themes within audience data-sets and classify actionable audience segments based on demographics, behaviours and motivations. Whilst dong this we look to identify means of ongoing behaviour and motivation analysis and audience adaptation so that your audience segmentation evolves along with consumers.
04

Audience data acquisition and activation

We identify key points along the user journey where data acquisition is critical and plot the triggers and data mapping to enable progressive profiling so that your data led audience segmentation and associated media activation is fully realised.

Related Services

Customer Journey Strategy
Branding Strategy
CRM Strategy

xConnect

Consumer experience audit and optimisation framework that increases engagement and conversion.
Learn More

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM , Customer Experience, Content Strategy, Customer Journey, eCommerce, Business Development, Branding, Strategic Workshops, First Party Data and Audience Segmentation.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Why choose us?

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