Content Strategy.

Digital Content Strategy that powers digital experience

In the age of digital experiences, it is more important than ever to form comprehensive content strategies that go beyond basic and include considerations of consumer journey stage.

Digital content strategy crafted to deliver media-rich consumer experience

Our consumer experience orientated approach to digital content strategy considers our data-led understanding of each consumer to deliver truly relevant and engaging content experiences leveraging the full range of rich digital content types.

Benefits of Content Strategy

Having a sophisticated content strategy in play is a game changer for any digital campaign. Check out some of the benefits:
Drive more traffic to your website with increased organic search rankings
Engage your audience by creating content that caters to the consumer journey
Design content that encourages specific action from website users
Improve brand awareness with content that can’t be ignored
Increase conversions by positioning your brand as an authority in the field
Gain brand trust and loyalty by showing your audience you understand their needs

Our clients benefit from decades of SEO, customer experience, and content development experience that, when combined, delivers digital content strategies that are geared for delivering truly engaging digital consumer experiences.

Data-Led Strategy

Data-Led Strategy

  • Keyword discovery using proprietary SEO technologies
  • Bespoke interest discovery datasets
  • Advanced content-orientated analytics capabilities
  • Defined digital content KPIs
SEO & Reporting

SEO & Reporting

  • SEO strategy for content
  • Improved organic search rank
  • Ongoing reporting
  • Expert insights
Content Production

Content Production

  • Content calendar
  • Content creation
  • Development of online assets
  • Content measurement framework

Talk to our content strategy experts

Our experienced team is here to assist you with your content strategy needs.
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Approach to Content Strategy

that delivers Remarkable Results.
01

Discover

We run a discovery of past and current digital content activity and assets whilst also collating research and insights relating to your category and competitors.
02

Dissect

We define key audiences and territories of play across your consumers’ journeys to determine their needs, tensions, and resulting content opportunities. Here we use our extensive SEO expertise to determine gaps and opportunities.
03

Plan

We develop a strategy for digital content planning and production that includes considerations of segment-specific call outs and iterations of content. We love including articles with video, infographics, GIFs, and other engaging formats, but we also go beyond the norm with intelligent solutions.
04

Perform

We identify key performance indicators and incorporate these into a measurement and optimisation framework that ensures your digital content can be measured, ROI determined, and content production efforts evolved over time.

xConnect

Consumer experience audit and optimisation framework that increases engagement and conversion.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM Customer Experience, Content Strategy, Customer JourneyeCommerce, Business DevelopmentBrandingStrategic Workshops, First Party Data and Audience Segmentation.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

Digital Insights

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Is your Content Strategy helping you achieve Remarkable Results?