CRM Strategy.

Powering the CRM and consumer engagement your customers love

We develop digital CRM strategies that develop stronger relationships with consumers from first touch through to advocacy across the full spectrum of digital touchpoints.

Powering the CRM and consumer engagement your customers love

Our comprehensive understanding of marketing cloud platforms, data, personas, and consumer journey planning, along with a deep knowledge of behavioural economics results in CRM strategies that consumers love to engage with.

Benefits of CRM Strategy

Creating and executing killer CRM strategies is our thing. When you join us, you’ll experience a number of benefits to your CRM game:
Gain access to a large variety of sophisticated CRM tech solutions
Leverage our team’s consumer psychology knowledge to increase sales
Increase customer engagement by strengthening your CRM strategy at each touchpoint
Build brand trust by utilising behavioural economics throughout the consumer journey
Increase conversions by truly understanding your customer’s digital experience
Full integration with digital media allows for a cohesive approach with results to match

Our CRM Strategy Capabilities

Our clients benefit from our understanding of behavioural economics and of the entire digital landscape. This results in CRM strategies that consumers enjoy engaging with across all digital outposts.

When you work with us you’ll benefit from a range of experience and inclusions:



  • Consumer psychology 
  • Behavioural economics
  • Principles of persuasion
Omnichannel CRM

Omnichannel CRM

  • CRM journey touchpoints
  • CRM enablement technologies
  • Relationship between paid, owned, earned and shared media
CRM Strategy

CRM Strategy

  • High performing CRM Strategies
  • Outcomes orientated strategy solutions
  • Clear CRM measurement frameworks defined
  • Defined path to true consumer centric engagement
  • Partnered with a range of CRM tech solutions

Talk to our CRM experts

Our experienced CRM specialists are here to assist you overcome your business challenges.
  • Call
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  • Message

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Approach to CRM Strategy

that delivers Remarkable Results.


We run a discovery of past and current CRM activity and collate research and insights relating to your category and competitors.


We define key consumer segments and the touchpoints along their journey that then informs plotting engaging experiences that can be delivered via CRM platforms.


We form a strategic plan for CRM and ongoing consumer engagement, which includes projected outcomes and optimisation frameworks


We identify key performance indicators and incorporate these into a measurement and optimisation framework that ensures CRM efforts improve over time.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM , Customer ExperienceContent StrategyCustomer JourneyeCommerce, Business DevelopmentBrandingStrategic Workshops, First Party Data and Audience Segmentation.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

Analytics & Data

Resolution Digital's Viral LG Campaign Tops TikTok Award for Best Campaign

Resolution Digital has danced to the top and crowned the winner of Best Campaign at the OMG TikTok Awards.
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Analytics & Data

Data and Measurement for Digital Marketing in 2022

What digital marketing data science trends do you need to know for 2022? Gavin Lockhart sat down with B&T to forecast the year ahead.
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Double accolades for Resolution's Data and Tech team

The two award wins at the Google Partner Awards Ceremony make the Resolution Data and Tech team the Most Awarded Google Marketing Partner for 2021.
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Is your CRM Strategy helping you achieve Remarkable Results?