Engage consumers efficiently and prepare for increased privacy concerns impacting ad targeting with a thorough first-party data strategy
As data and privacy concerns continue to impact the ways in which marketers can use first party data to efficiently reach and engage audiences it is becoming more and more essential that marketers have first-party data that they can activate against.
We help determine the specific datasets required to create rich profiles of users along with the plans to acquire this data so that your marketing can become hyperefficient.
Insights & News
Social Commerce has made it easier than ever to sell online, and retailers who adopt early are reaping the benefit as more brands take advantage of these great new shoppable formats.
In Jan 2021, Google shared a quick glimpse of its plan for Apples' AppTrackingTransparency rollout and its preparation for these updates.
Earlier this week, Apple reminded developers to update their apps and prepare for the rollout of iOS14.5 and the AppTrackingTransparency tool. What does that mean for your Facebook advertising?