First-Party Data Strategy.
Engage consumers efficiently and prepare for increased privacy concerns impacting ad targeting with a thorough first-party data strategy
As data and privacy concerns continue to impact the ways in which marketers can use first party data to efficiently reach and engage audiences it is becoming more and more essential that marketers have first-party data that they can activate against.
We help determine the specific datasets required to create rich profiles of users along with the plans to acquire this data so that your marketing can become hyperefficient.
Benefits of First-Party Data Strategy
Our First Party Data Strategy Capabilities
Data set / data-field determination
- Determination of the data sets required to create useful user profiles
- Determination of user profile data from essential first-party data to enriched profile data
On-boarding and progressive profiling
- Prioritisation of first-party data acquisition order
- Progressive profiling flow mapping
First-party data activation
- Data-led user journey media target planning to implementation
- Identification and matching across media channels and walled gardens
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Approach to First-Party Data Strategy
First-party data discovery
First-party data determination
Data acquisition strategy
First-party data activation
Related Services
About Resolution Digital
Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.
We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM , Customer Experience, Content Strategy, Customer Journey, eCommerce, Business Development, Branding, Strategic Workshops, First Party Data and Audience Segmentation.
Why choose Resolution Digital as your digital marketing agency?
As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.
Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.