First-Party Data Strategy

First-Party Data Strategy.

Engage consumers efficiently and prepare for increased privacy concerns impacting ad targeting with a thorough first-party data strategy

As data and privacy concerns continue to impact the ways in which marketers can use first party data to efficiently reach and engage audiences it is becoming more and more essential that marketers have first-party data that they can activate against.
 
We help determine the specific datasets required to create rich profiles of users along with the plans to acquire this data so that your marketing can become hyperefficient.

Benefits of First-Party Data Strategy

Deliver more contextually relevant experiences
Develop deeper insights based on more rich consumer profiles
Form strategic plan on how to use first-party data across your outreach efforts
Know exactly what data to acquire from consumers
Overcome targeting issues that arise from heightened privacy and data concerns as well as more world gardens
Save money by using data more efficiently across paid media

Talk to our experienced digital strategists.

Our experienced digital experts are here to assist you overcome your business challenges.
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Resolution Digital have been a collaborative partner since day, they listened to our businesses challenges and gave realistic timeframes for delivering results  Resolution are continuously coming to us with recommendations on how to improve what we are currently doing and helping us plan our future Martech and data strategy.

Cris Gillespie, HTI Group Customer Experience & Marketing Manager, NTI

Approach to First-Party Data Strategy

that delivers Remarkable Results.
01

First-party data discovery

We run a first-party data discovery including an audit and assessment of existing first-party data and the user thereof.

02

First-party data determination

We determine the data required to form basic through to enriched user profiles that empower the delivery of remarkable user experiences.

03

Data acquisition strategy

We plan the optimal means of acquiring first-party data from users through progressive profiling, along with means of keeping first-party data current.

04

First-party data activation

We plot the optimal means of identity matching across media channels to ensure that first-party data is used to make media spend deliver remarkable ROI.

A market leading Digital Strategy agency.

We understand that a sound digital media strategy is a key part to any successful marketing campaign as it helps identify key audiences, where to reach them, the relevant message and the metrics that matter.


Resolution Digital is a full-service digital strategy agency with a team of experienced strategists in a range of specialist fields.

A Remarkable Agency

Remarkable Results

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM, Customer Experience, Content Strategy, Customer Journey, eCommerce, Business Development, Branding, Strategic Workshops, First Party Data and Audience Segmentation.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

2022 Digital Privacy Trends: Browsers

2022 Digital Privacy Trends: Browsers

With the death of third-party cookies ahead, 2022 is a year of change. But what are browser developers doing to help or hinder digital marketers and advertisers?
Navigating the Audio Advertising Landscape

Navigating the Audio Advertising Landscape

The popularity of streaming music and podcasts is on the rise, and the impacts of the COVID-19 pandemic have only reinforced the trend towards audio-on-demand.
Resolution Digital wins Microsoft APAC Agency Of The Year

Resolution Digital wins Microsoft APAC Agency Of The Year

At the 2019 Microsoft Advertising Regional Partner Awards, OMG’s Resolution, took home two awards: APAC Agency of the Year for outstanding performance and Account Team of the Year in recognition of the Telstra account.

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Our Offices

Sydney.

Melbourne.

Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141
+61 3 8526 7699

Brisbane.

Turrbal and Jagera Country
Level 3,  200 Adelaide Street
Brisbane City, QLD, 4000
+61 7 3054 4721

Contact Us