First-Party Data Strategy.

Engage consumers efficiently and prepare for increased privacy concerns impacting ad targeting with a thorough first-party data strategy

As data and privacy concerns continue to impact the ways in which marketers can use food party data to efficiently reach and engage audiences it is becoming more and more essential that marketers have first-party data that they can activate against.
 
We help determine the specific datasets required to create rich profiles of users along with the plans to acquire this data so that your marketing can become hyper efficient.

Benefits of First-Party Data Strategy

Know exactly what data to acquire from consumers
Form strategic plan on how to use first-party data across your outreach efforts
Save money by using data more efficiently across paid media
Deliver more contextually relevant experiences
Develop deeper insights based on more rich consumer profiles
Overcome targeting issues that arise from heightened privacy and data concerns as well as more world gardens

Our First Party Data Strategy Capabilities

Data set / data-field determination

  • Determination of the data sets required to create useful user profiles
  • Determination of user profile data from essential first-party data to enriched profile data

On-boarding and progressive profiling

  • Prioritisation of first-party data acquisition order
  • Progressive profiling flow mapping

First-party data activation

  • Data-led user journey media target planning to implementation
  • Identification and matching across media channels and walled gardens

Talk to our experienced digital strategists.

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Approach to First-Party Data Strategy

that delivers Remarkable Results.
01

First-party data discovery

We run a first-party data discovery including an audit and assessment of existing first-party data and the user thereof.
02

First-party data determination

We determine the data required to form basic through to enriched user profiles that empower the delivery of remarkable user experiences.
03

Data acquisition strategy

We plan the optimal means of acquiring first-party data from users through progressive profiling, along with means of keeping first-party data current.
04

First-party data activation

We plot the optimal means of identity matching across media channels to ensure that first-party data is used to make media spend deliver remarkable ROI.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
 
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM Customer ExperienceContent StrategyCustomer JourneyeCommerce, Business DevelopmentBranding, Strategic Workshops, First Party Data and Audience Segmentation.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

News

Leading the pack at the 2021 Microsoft Advertising Partner Awards

We have some exciting news! Resolution Digital has been nominated for SEVEN Microsoft Advertising Partner Awards for Asia Pacific!
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News

Resolution Digital - 2021 APAC Search Awards Finalist!

Drum roll, please… We are excited to announce that we have been shortlisted for the 2021 APAC Search Awards!
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News

Resolution Digital named as the Google Honours Agency of the Quarter [Q3] 2020

The team at Resolution Digital have successfully defended their title of Google Australia’s Agency of the Quarter, for the second consecutive quarter of the 2020 program.
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