MarTech Technology Audit | Resolution Digital Australia

Drive more value from your technology investment to deliver business results with our marketing technology audit.

Embarking on any technology transformation program is daunting, and selecting a marketing technology stack is one of the more complex areas given the growing number of AdTech and MarTech vendors and the convergence of capability across those vendors.

A comprehensive marketing technology audit that cuts through the cluttered MarTech landscape.

At Resolution we have years of experience selecting, implementing and managing marketing technology, and have developed a comprehensive marketing technology audit to help our clients select and implement the right technology to exceed their business objectives.

Benefits of a Marketing Technology Audit

Businesses acquire technology based on ambitious use cases, and a marketing technology audit is a key step in enabling that technology to deliver upon those ambitions

Independent view of how data and technology is being used against key use cases and goals

Analysis of data and technology systems, including insights, and gap analysis

Snapshot of state of technology, people, and processes

Stakeholder engagement & alignment

Understanding of how data partners will complement existing data sets

Alignment of data partners to business goals

Our Marketing Technology Audit Capabilities

Approach to a Marketing Audit & Strategy

Our Marketing Technology Audit is part of our holistic Marketing Technology Audit and Strategy Approach.

01 | Objectives & Communications Plan

02 | Discovery & Use Cases

03 | Technology & Data Audit

04 | Consumer Journey Mapping &

.Customer Requirements Audit

05 | External Data Audit

06 | Marketing Technology Strategy

07 | Technology Vendor Evaluation &

Selection Including RFP Process

08 | Implementation, Integration,

& Ongoing Management

Talk to our MarTech specialists

Speak to our Marketing Technology experts to understand how our MarTech audit will help your business.

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Related Services

DXP Development

Personalisation

CRM Strategy

A market leading Marketing Technology Agency.

We understand what it takes to develop engaging digital experiences and help our clients identify requirements, select the right technology and develop the optimal solution.

Resolution Digital is a full-service Marketing Technology Agency with a team of experienced technology specialists.

Remarkable Results

Telco brand realises +$3.2m annual revenue from smarter decisioning from cross-platform measurement

+800 % ROI

By breaking down the silos across Google, Facebook, BVOD, and connecting this data via smart attribution, we understood the contribution of each media channel to sales and optimised for maximum orders and revenue

A retail giant increased their ROAS by moving from 3p data to 1p data with an uplift of

+23 % ROAS

With the loss of 3rd party audience data (due to 3P cookie deprecation), this retail client had to invest in a data strategy to leverage 1p data to maintain and enhance their targeting capability

Deploying a 2P data partnership strategy for this beverage client increased media effectiveness by

+21 % increase in media effectiveness

This beverage client lacked 1P data and needed to drive growth. Our 2P data strategy excluded non-alcohol drinkers from targeting increasing media effectiveness

Utilizing CRM data & website data via DMP tagging we increased revenue by 18% with

+1,000 % ROI

This retail client needed to exclude existing members from advertising to reduce wastage and drive ROI

Insights uncovered that the user journey via car configurator increased conversion rates

+19 % increase

in conversion rates in the first month of the program. Conversion rates we're low on the test drive page, this client embarked on a CRO program to uncover why and implement a optimistion program

Leveraging cleanrooms this QSR client matched cross-channel audiences at a user level to

+20 % increase in sales

This client spends millions across Google and FB but unable to connect advertising to sale, or gain an understanding of customers who are exposed to ads, and drive better sales

Our technology consulting helped this real estate client consolidate their MarTech and save over

$1m in MarTech saving

This property client had multiple technology partners and needed help to focus on use cases that drove business outcomes and feature usage across their MarTech stack

This FMCG client used a DMP to grow sales in a declining segment by

+4.6 % growth in sales

This FMCG brand was in decline, was unable to accurately target its primary audience and dropped into #2 brand by market share. Increasing sales increased the market share and the brand became the #1.

A QSR client used Salesforce Marketing Cloud to increase addressable consumers by 300% and deliver

+400 % ROI

This QSR client had a poorly implemented data management platform that meant the client was unable to communicate and personalise comms to their customers effectively

Deploying a holistic crm program integrated to media we delivered $1,536% ROI in the first 2 months

+1,536 % ROI in 2 months

A financial services client needed to deploy a CRM program to drive growth and customer retention in a highly competitive sector

The insights uncovered from our BI platform enabled this financial services client to increase

x2 sales in Home Insurance Sales

By connecting 1st party datasets with syndicated research, we enabled the marketing team to launch a bespoke campaign for a new audience segment

We saved this professional services firm $1.25 million in annual staff costs

$1.25m cost saving

We modernized the data architecture across 7 entities and 5 finance system significantly reducing manual process and increasing insights in a single source of truth

Contact us to discover how we can get you Remarkable Results.

Insights & News

Development

Choosing Kentico as your DXP

Considering a Digital Experience Platform (DXP) for your business? Let’s deep dive into the Kentico platform.

Salesforce acquires Atonit, Traction on Demand and Phennecs

Salesforce has moved to acquire three companies in the eCommerce, app development and digital privacy space.

Salesforce aligns its products under Marketing Cloud

In April, Salesforce announced several of its MarTech products and add-ons will be renamed.

About Resolution Digital.

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.

We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Marketing Technology Agency Services such as Technology Audit, Technology Strategy, Technology Selection, Technology Implementation & Configuration, Technology Support & Management and Technology Training.

Why choose Resolution Digital as your digital marketing agency?.

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Why choose us?

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Our Offices

Sydney.

Gadigal Country
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South Eveleigh, NSW, 2015

+61 2 8729 8201

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South Yarra, VIC, 3141

+61 3 8526 7699

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Brisbane City, QLD, 4000

+61 7 3054 4721

Visit your Brisbane office

Marketing Technology Audit.

Drive more value from your technology investment to deliver business results with our marketing technology audit.

A comprehensive marketing technology audit that cuts through the cluttered MarTech landscape.

GA4 Post Migration Guide

The complex MarTech landscape made easy

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Proud sponsor of the Women Leading Tech Awards 2022

Benefits of a Marketing Technology Audit

Our Marketing Technology Audit Capabilities