Resolution Digital Marketing Technology Vendor Selection Services

Marketing Technology Vendor Selection Services.

Choose the right marketing technology vendor or system the first time

Selecting a new marketing technology vendor is a complex strategic decision. Our vendor and system selection methodology takes the pain out of this process and ensures that the technology you select will deliver upon your goals

Resolution Digital MarTech Vendor Selection process

Selecting a new enterprise system for an organisation is a strategic decision, don't make it based on your gut

New enterprise systems work across functions and processes, they impact on customers, employees, and have a significant impact on the business performance.

Yet we still see organisations select marketing technology based on emotion, brand loyalty, existing relationships or arbitrary needs instead of quantifying the impact and value of their selection against the business objectives and growth.

That's why we developed our marketing technology selection process. We remove the ambiguity from selecting new marketing technology by capturing the critical system requirements and ensuring that the vendors responses are scored and quantified fairly.

This approach delivers remarkable results for our clients again and again

Benefits of a Marketing Technology Vendor & System Selection Process

Vendors and systems are chosen on quantifiable and measurable criteria tied to business outcomes
Executive stakeholders are committed to the program and ultimate winning vendor
Business case ensures adequate budgets are allocated up front so the process run on time to the desired results
Change management processes and principles ensure employees and customers voices are heard
Comprehensive discovery ensures the use cases deliver real business value
Reduce risk of purchasing technology licenses that don’t meet business needs

Our Marketing Technology Vendor and System selection Capabilities

We have specialist business units within Resolution Digital dedicated to specific technologies or platforms, including technology consultants that are experts in the marketing technology stacks and MarTech systems

Resolution Digital DXP Audit
Resolution Digital Business Intelligence Audit
Resolution Digital Marketing Automation Audit
Resolution Digital Personalisation Technology Audit
Resolution Digital Customer Relationship management (CRM) Audit
Resolution Digital Customer Data Platform (CDP) Audit
Resolution Digital Analytics Audit

Approach to a Marketing Audit & Strategy

01    |    Discovery

In the discovery phase we build the business case and obtain executive stakeholder commitment

02    |    Project Strategy & Planning

In the planning phase we setup the project plan, and communicate the approach

03    |    Business Requirements Definition

In the requirements phase we run workshops and interviews to understand the strategic, business, and technology requirements

04    |    Vendor Identification 

In the vendor identification phase we short-list the vendors and perform preliminary analysis

05    |    Request For Proposals (RFP) 

In the RFP phase we develop and agree the RFP brief and scoring criteria, share the RFP to vendors, collate the responses and manage the RFP process

06    |    Evaluation 

In the evaluation phase we review and score the vendor responses, coordinate product demonstrations, and check references

07    |    Recommend

In the recommend phase we build implementation plans including budget and timing, and finalise the resource requirements

08    |    Project Close 

In the project close phase we help communicate the final decision and finalise approvals

Resolution Digital is a market leading technology agency in Australia

A market leading Marketing Technology Agency.

We understand what it takes to develop engaging digital experiences and help our clients identify requirements, select the right technology and develop the optimal solution.

Resolution Digital is a full-service Marketing Technology Agency with a team of experienced technology specialists.

Talk to our MarTech consultants

Speak to our Marketing Technology consultants to understand how our vendor selection process will help your business
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Remarkable Results

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About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Marketing Technology Agency Services such as Technology AuditTechnology Strategy,  Technology Selection, Technology Implementation & Configuration, Technology Support & Management and Technology Training.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

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South Eveleigh, NSW, 2015

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Brisbane City, QLD, 4000

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