Resolution Digital Marketing Technology Strategy Services

Marketing Technology Strategy Services.

We help our clients with actionable marketing technology roadmaps that deliver real business change

Our marketing technology strategy will help you define a marketing technology roadmap, select the right vendors, and setup the platforms to deliver your marketing technology use cases and business ambitions

Resolution Digital MarTech Strategy Services marketing technology strategy customer journey

Marketing technology strategy and roadmaps that drive real business change

We provide end to end marketing technology services, which means we understand the importance of a marketing technology strategy that is practical and drives real business transformation.

Our MarTech audit and strategy is built around change management principles to ensure that we uncover high value use cases, understand your business processes, and ensure that any technology implemented supports your people to do better things for your business.

We have a broad range of deeply technical specialists in marketing technology stacks, integration, development, consumer journey analysis, customer identity, data, and marketing.

We bring these capabilities together in a simple manner to provide a marketing technology strategy that delivers.

Benefits of a Marketing Technology Strategy

Our Marketing Technology Strategy is the culmination of our comprehensive MarTech audit process. Our MarTech strategy synthesises the findings to define recommendations based on current state, future vision, and known constraints & risks. We design a MarTech roadmap with timelines for implementation and prioritisation, and define the processes, skills and resources required to facilitate and execute at various stages of the roadmap
Full Strategy document and presentation, with use cases tied to business outcomes
Marketing strategy to help build business case for investment
Business understanding of which vendors meet the use cases, and identification of gaps in capabilities or known risks
Drive adoption of new technology and maximise ROI
Ensure fit of technology to business requirements
Reduce risk of purchasing technology licenses that don’t meet business needs

Our Marketing Technology Strategy Capabilities

We have specialist business units within Resolution Digital dedicated to specific technologies or platforms, including technology strategists that bring the story together. This ensures that our marketing technology strategy is comprehensive across all marketing technology covering the full user journey

DXP Audit
Business Intelligence Audit
Marketing Automation Audit
Personalisation Technology Audit
Customer Relationship Management (CRM)
Customer Data Platform (CDP)
Analytics audit

Approach to a Marketing Audit & Strategy

Our Marketing Technology Audit is part of our holistic Marketing Technology Audit and Strategy Approach.

01    |    Objectives & Communications Plan

02    |    Discovery & Use Cases

03    |    Technology & Data Audit

04    |    Consumer Journey Mapping & 

              .Customer Requirements Audit

05    |    External Data Audit

06    |    Marketing Technology Strategy

07    |    Technology Vendor Evaluation & 

              Selection Including RFP Process

08    |    MarTech Strategy 

              Implementation, Integration, & 

              Ongoing Management

Resolution Digital is a market leading Marketing Technology Agency.

A market leading Marketing Technology Agency.

We understand what it takes to develop engaging digital experiences and help our clients identify requirements, select the right technology and develop the optimal solution.

Resolution Digital is a full-service Marketing Technology Agency with a team of experienced technology specialists.

Talk to our MarTech strategists

Speak to our Marketing Technology consultants to understand how our MarTech strategy will help your business
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Remarkable Results

Contact us to discover how we can get you Remarkable Results.

Insights & News

How choosing the right DSP can help drive campaign success

How choosing the right DSP can help drive campaign success

The digital buying landscape is rapidly evolving and growing in complexity, and the right DSP enables programmatic buyers to be more agile in how they optimise marketing channels and objectives.
The Next Frontiers in Mobile Are Payments and Wearables

The Next Frontiers in Mobile Are Payments and Wearables

Brands switch their mobile approach from campaigns to ‘always on’.
Machine Learning and Marketing Clouds Take Centre Stage

Machine Learning and Marketing Clouds Take Centre Stage

Powered by predictive analytics, brands will be able to predict the behaviours of prospects.

About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Marketing Technology Agency Services such as Technology AuditTechnology Strategy,  Technology Selection, Technology Implementation & Configuration, Technology Support & Management and Technology Training.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Stay informed with our latest insights & news

Our Offices


Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

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Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

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Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

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