Resolution Digital Customer Experience Strategy }

Customer & Employee Experience Maturity Audits.

Customer & Employee Experience Audits That Align Culture and Performance

Experience should be measurable, designable, and central to growth.


Our maturity audits help brands understand where their customer (CX) and employee (EX) experiences really stand, and where they need to evolve.


By integrating behavioural insight, business pragmatism, and a co-designed roadmap, we help teams build the clarity and confidence to move forward.

What Is Customer Journey Mapping (CJM)?

Customer journey mapping (CJM) is a structured way to understand the full customer experience across every touchpoint, mindset, and moment. At its best, CJM shows you how your customers actually behave, not just how you think they should. It blends data with empathy, helping teams design better interactions and drive real outcomes.

Why Audit Customer and Employee Experience Together?

CX and EX are two sides of the same system. Customers notice when promises aren’t backed by process. Employees disengage when internal tools or culture block their ability to deliver.

By auditing both in parallel, we help:


  Uncover cultural misalignments that undermine experience

  Connect internal capability with external performance

  Create shared language across marketing, HR, digital and ops 

  Build a single source of truth that informs future CX and EX strategy


When teams align, experience improves. When experience improves, business grows.


Resolution Digital CX Strategy team develops customer experiences that deliver on business objectives

Benefits of our Digital Customer Experience Strategy

The benefits of working with our team of agency experts to create and implement customer experience strategies that shine, are:
Delight customers by structuring strategic destinations through a combination of CX and UX – never waste an engagement
Improve customer satisfaction, leading to brand loyalty and return visits/purchases with a brand CX strategy and gain consumer trust
Craft distinct personas and ensure all users benefit from a structured and designed digital journey
Increase basket value by reducing and removing barriers in the consumer journey
Increase your NPS with the help of our CX consultants
Create a reduction in customer effort score (CES) to increase conversion frequency 
CX Maturity Assessment

Not sure where to start? Start with a free CX maturity assessment!

Understanding where you are on the CX maturity curve should be the starting point of your CX strategic journey. We can help with this to ensure optimal focus of your resources & investments.

Our Approach to Experience Maturity Auditing

Our process is designed to be rigorous but human, clear enough for decision-makers, detailed enough for practitioners.


Is your Customer Experience strategy helping you achieve  Remarkable Results?

Insights & News

In CRM, Conversion Is No Longer Enough

In CRM, Conversion Is No Longer Enough

To build brands for ‘nowsumers’, marketers must design milestones in the customer journey.
How to Reduce Marketing Lead Times: Two Case Studies from SXSW

How to Reduce Marketing Lead Times: Two Case Studies from SXSW

How much control is ‘enough’ control when it comes to marketing decisions? The team at Annalect provides some guidance and context.

Frequently Asked Questions

To develop an effective CX Strategy, start by understanding your customers through research and feedback. Map out the customer journey, identify pain points, and prioritize initiatives that address these issues. Regularly measure performance and make data-driven adjustments to continuously enhance the experience.

Reach out to our CX experts to learn how you can get started on your CX strategy.
 

Our Offices

Sydney.

Gadigal Country
Bay 7, 2 Locomotive Street
South Eveleigh, NSW, 2015

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Wurundjeri Country
Level 6, 650 Chapel Street
South Yarra, VIC, 3141

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Turrbal and Jagera Country
200 Adelaide Street
Brisbane City, QLD, 4000

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