eCommerce Marketing Strategy.

Full-service eCommerce strategy that generates demand and drives sales.

We apply our extensive expertise across paid media, SEO, development, analytics, and optimisation to deliver hard-working eCommerce strategies that have unparalleled depth.

Comprehensive, results-orientated eCommerce Strategy

Our eCommerce strategies go beyond owned channels and consider how to aid our clients to excel across the modern digital shelf, including everything from search-based shopping ads to marketplaces and pureplay eCommerce platforms.

Benefits of eCommerce Strategy

The benefits of implementing a killer eCommerce strategy with the Resolution team are clear to see:
Increase budget efficiency with a structured approach to online product placement
Drive traffic and sales with increased digital product reach and optimisation
Take more market share with a targeted plan for all online sales channels
Boost traffic with improved and optimised digital product indexation
Build brand trust by marketing products in a way that addresses consumer needs
Scale your sales potential with a strategy that goes beyond your online store

Extend the reach of your online sales efforts by working with the experts at Resolution. When it comes to eCommerce strategy, we provide the lot:

eCommerce Strategy

eCommerce Strategy

  • Omnichannel eCommerce strategy
  • Advanced eCommerce media strategy
  • Inclusion of eCommerce influencing elements
  • Plans for selling beyond a single online store


  • Shopping ads
  • Expansion of digital sales channels
  • Product placements
  • Digital product indexation
Reporting & Insights

Reporting & Insights

  • Measurement and optimisation framework
  • Multi-channel reporting
  • Analytics implementation and management
  • Expert insights

Talk to our eCommerce strategy experts

Our eCommerce strategy team is here to assist you overcome your business challenges.
  • Call
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  • Message

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Approach to eCommerce Strategy

that delivers Remarkable Results.

eCommerce Discovery Audit

We run a comprehensive discovery audit of eCommerce efforts and collate research and insights relating to your category and competitors.

eCommerce Dissection

We define key eCommerce initiatives and territories of play across the eCommerce landscape. This informs a sophisticated strategy for online commerce that ensures increased reach, consideration, and conversion.

eCommerce Plan

We form a strategic plan for eCommerce activity that goes beyond product optimisation, sales channels, and ads to include considerations relating to ratings and reviews, along with other factors that impact conversion.


We identify key performance indicators and incorporate these into a measurement and optimisation framework. This ensures eCommerce efforts are effectively tracked and optimised over time.

TransAct - eCommerce Solution

End-to-end full service eCommerce framework from strategy to implementation to increase share of digital shelf and grow online sales.

About Resolution

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM Customer ExperienceContent StrategyCustomer Journey, eCommerce, Business DevelopmentBrandingStrategic Workshops, First Party Data and Audience Segmentation.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

Insights & News

Digital Insights

Social Commerce – making (virtual) cash registers sing

Social Commerce has made it easier than ever to sell online, and retailers who adopt early are reaping the benefit as more brands take advantage of these great new shoppable formats.
Read more

Apple iOS14 - User Privacy Update and Partners Series | Google

In Jan 2021, Google shared a quick glimpse of its plan for Apples' AppTrackingTransparency rollout and its preparation for these updates.
Read more

Apple iOS14 - User Privacy Update and Partners Series | Facebook

Earlier this week, Apple reminded developers to update their apps and prepare for the rollout of iOS14.5 and the AppTrackingTransparency tool. What does that mean for your Facebook advertising?
Read more

Is your eCommerce Strategy helping you achieve Remarkable Results?