Creative Fatigue Dashboard.

Know when to refresh your creative assets in real time, to ensure your budget is maximised

At Resolution Digital, we know how important it is to have your creative assets work as hard for your brand as they can.  This is why we have built our own Creative Fatigue Dashboard, which identifies and quantifies in dollar value the cost of creative wearout and enables assets to be refreshed in real time.

The Creative Fatigue dashboard uses direct APIs to automatically track all creative currently in circulation from a brand, across multiple platforms.  If any assets start to experience creative fatigue, the dashboard will highlight and notify users that these assets need to be refreshed or replaced. 

The dashboard also ranks each creative with reference to the amount of spend “lost” due to creative fatigue.  This renders clear direction on the prioritisation of creative and/or targeting optimisations to be actioned.

Benefits of Creative Fatigue Dashboard

Automatically detect creative fatigue across different marketing platforms
Direct APIs are used to set benchmarks for Frequency and CTRs/VTRs across different creatives, at a weekly and lifetime timeframe
Any creatives that experience performance drops below these benchmarks are automatically flagged
Creative assets can then be refreshed or replaced in real time, and are not just a ‘learning’ at the end of a campaign

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A market leading Digital Content Production agency.

We understand that a engaging digital content is key part to delivering memorable digital consumer experiences.

Resolution Digital is a full-service digital content production agency with a team of experienced content producers in a range of specialist fields.

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About Resolution Digital

Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.

Why choose Resolution Digital as your digital marketing agency?

As is evident from our extensive range of digital marketing services we have a great deal to offer. Our services are executed by experienced subject matter experts.

Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.

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