Our approach to paid media strategy is more granular than most, taking each step in the consumer journey into account with corresponding placements, messaging and measures.
Our comprehensive understanding of audiences, publishers, ad formats, data, and digital experiences result in hard-working, outcomes-orientated media strategies that deliver on business objectives.
We break down the consumer journey into 5 stages from awareness to decision and only then consider after-sales journey stages. This ensures that our strategies meet consumers where they are, considers their current mindset, delivers relevant messaging and pulls them to the next funnel stage.
Improved comprehension of consumer path purchase
Engagement strategy at each point in journey
Customer journey map
We define key audiences and territories of play across the digital media landscape,which will then inform plotting engaging experiences across paid media.
We form a strategic plan for paid media activity that goes beyond channel, format, and audience to include projected outcomes and creative personalisation. This will serve as our roadmap to achieving the best results possible.
We identify key performance indicators and incorporate these into a measurement and optimisation framework that ensures paid media evolves. Of course, we’ll also provide ongoing reporting and expert insights.
We understand that a sound digital media strategy is a key part to any successful marketing campaign as it helps identify key audiences, where to reach them, the relevant message and the metrics that matter.
Resolution Digital is a full-service digital strategy agency with a team of experienced strategists in a range of specialist fields.
A bespoke solution that allows you to break through the uncertainty around what elements on the comparison sites are impacting your results by unlocking additional metrics that empower you to form smarter & more efficient decisions when buying ads through comparison websites.
Resolution Digital is an Award-Winning Full-Service Digital Agency. Our mission is to deliver Remarkable Results for our clients, helping them achieve exceptional ROI on their digital marketing investments. With offices in Sydney, Melbourne, and Brisbane, we serve clients across the region.
We have a broad and deep set of skills across all areas of digital, and from strategy to implementation. We have been providing digital marketing services to clients in Australia for over 14 years and service many of the largest clients in the country.
We provide a full range of Digital Strategy and Planning services that include Digital Media, CRM, Customer Experience, Content Strategy, Customer Journey, eCommerce, Business Development, Branding, Strategic Workshops, First Party Data and Audience Segmentation.
As is evident from our extensive range of digital marketing services we have a great deal to offer and our services are executed by experienced subject matter experts.
Whilst there are many reasons to choose Resolution Digital, we have distilled the main reasons we believe set us apart and give us an advantage.
